Copywriting & Content Strategy
Grow your brand, nurture customer relationships and drive sales
My offerings include:
- Content audits
- Key message development
- Sales copy (brochures, rack cards, sales sheets, direct mail, ads)
- Website copy
- Landing pages
- Email sequences
- Social media content
- Case studies
- White papers
- Bios and company narratives
- Media alerts and press releases
- News and feature stories
- Opinion and bylined columns
- Speeches and talking points
- Substantive editing, copy editing and proofreading
Forget “off the shelf” copywriting. In order to elevate your brand and move your audience to take action, you need customized content. Here’s my process:
- Alignment. We align on your objective and a blueprint to get there, so the only surprises are happy ones.
- Research. I dig into your industry, competitors and customers to create copy that is context-rich and market-savvy.
- Positioning. We identify and maximize your ownable space, so customers know what sets you apart … and the end result is unmistakably yours.
- Writing. I put fingers to keyboard to bring it all together.
- Polishing. Edits, approvals, smiles all around? Check, check, check.